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Contact

Martin Zurmühle
Büttenenhalde 49
CH-6006 Luzern
Switzerland

Phone: +41 79 321 81 19

E-mail.: zurmuehle@hispeed.ch

Four-eyes model (© 2009)
The four-eyes model is a communication model for photography put forward by Martin Zurmühle. According to the four-eyes model, a photograph affects the viewer on four different levels. These four levels are the ‘form’ eye, the ‘narrative’ eye, the ‘feeling’ eye and the ‘I’ eye.

The four-eyes model describes the multilayered effect of photographs on the viewer. The model is based on the four-sides model by Friedemann Schulz von Thun. Contrary to human communication, however, photography is a one-sided form of communication between the photographer as the sender and the viewer of the images as the receiver. The four aspects of a message according to the communication square (factual information, self-revelation, relationship and appeal) were therefore adapted to communication with photographs.